I teach strategy to business students. Strategy can be a difficult concept to describe succinctly.  Recently discovered this video from Strategy& below. It’s short and good – plan to use it in the classroom. Covers many of the key tenants of business strategy: 1) know what you are good at 2) create a system of activities which allow you to win 3) make your strategy – don’t chase the competition 4) close the strategy / execution gap.

PWC words in blue.  Eager to hear your thoughts.  Does this resonate? What did they miss?

The worlds biggest losers: 80% of value destruction came from bad strategy decisions. 

You have to find a way to differentiate – that’s not easy.

A lot of companies are chasing growth across the board, let a thousand flower bloom, and guess what? They are left with a field of weeds to clean up.

60% of 4,000 top executives have no confidence in their strategy.

Who are we going to be? what makes us great today? What do you do better than anyone else?

Make the strategy. . . Few differentiated capabilities that are driving their advantage and applying them to everything they do. That’s the choice that you 

The very big question in strategy is WHO ARE WE GOING TO BE?  What few things are we going to do better than anyone else to bring the value proposition, products and services to the market.

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