Tag Archives: digital marketing

BCG: Digital Marketing Revolution Has Only Just Begun

It’s a provocative title, but BCG argues the case. Digital is more important than ever; it’s where people spend their attention and advertisers place their dollars. Money is abundant. Attention is in short supply. This digital conversation gives marketers a chance to micro-target and build relationships by testing/learning at scale. Instead of using marketing proxies, marketers can use… Read More »