Tag Archives: marketing

BCG: Digital Marketing Revolution Has Only Just Begun

It’s a provocative title, but BCG argues the case. Digital is more important than ever; it’s where people spend their attention and advertisers place their dollars. Money is abundant. Attention is in short supply. This digital conversation gives marketers a chance to micro-target and build relationships by testing/learning at scale. Instead of using marketing proxies, marketers can use… Read More »

Harvard Business Review at Whole Foods?

I shop at Whole Foods. Not all the time, but enough to be embarrassed by it. Have to stop making fun of bourgeois-y people since I have become one of them. Look what I saw in the check-out aisle at Whole Foods. Not People magazine.  Not Oprah magazine. Nope. Impulse reading = Harvard Business Review? Apparently, Whole… Read More »