Tag Archives: Richard Thaler

Richard Thaler, Nudge, Nobel Prize

Richard Thaler, professor from University of Chicago, won the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel. Most people know him for writing the 2008 best-seller Nudge (affiliate link) with Cass Sunstein. Super enjoyed the book and was surprised to discover how many of our so called “decisions” are actually default choices, illusions, and… Read More »

Nudge: Beware of Default Choices

I recently read the 2008 best-seller Nudge (affiliate link) and was surprised to discover how many of our so called “decisions” are actually default choices, illusions, and mental rules of thumb. We are educated to believe that individuals are rationale all the time. In reality, we blaze through our work day making hundreds of non-decisions. Idealized… Read More »