Tag Archives: Starbucks

Misleading Graph #1: Starbucks Investor Presentation

Charts can mislead. In most cases, it’s accidental. Perhaps someone was over-eager to show good results, or maybe, just did a sloppy job of formatting. Whatever the cause, it’s bad mojo to put together analyses or charts that mislead. Here are some bad examples from Starbucks’ recently investor conference. You can see all the slides here.… Read More »